Haakaa Foundation

Supporting families of children with special needs, education & breastfeeding research

Help for families


We are providing financial support for families with children who have special needs.


We are pledging financial assistance to midwifery students, specifically those looking to practice in small or rural townships.


We are helping to fund ongoing breastfeeding research in order to provide mothers with more accessible information to help them make informed decisions on their breastfeeding journeys.  

We are helping families in need

There are over 95,000 children in New Zealand living with special needs (Statistics New Zealand, 2013), and this number continues to grow as more children are welcomed into the world. The Haakaa Foundation aims to provide financial aid for programmes and events that support children with special needs and their families. Living with special needs incurs many unexpected or extra costs that can burden families and put a strain on their daily lives. The Haakaa Foundation’s goal is to help break down as many of those financial costs and obstacles as possible to provide children with special needs the same opportunities as others and take the stress away from their families. Through pledging financial support, we aim to broaden the scope of opportunity for these families and their children, improve their quality of life and encourage them to embrace bright futures within NZ society.

We are providing financial support for families with children who have special needs.

About us

The Haakaa Foundation’s purpose is to provide financial aid to support the families of children with special needs, students of midwifery and other maternity-related fields & breastfeeding research.

Haakaa is a New Zealand family-owned baby brand that provides parents with safe, natural, non-toxic and eco-friendly baby products. We are 100% committed to creating practical, sustainable, and beautiful designs that are safe for our kids and our planet. We strive to inform, educate, and support all women on their motherhood journeys so that every decision they make can come from a place of empowerment and knowledge.  

News from The Haakaa Foundation

Sanitary pads next to coin tower

Combatting Period Poverty

Despite around half of the world’s population being born female, period poverty and period shame is still incredibly widespread, and Aotearoa sadly is no different...

Read Article >

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Together we do more

We work closely with other NGOs to develop mutually-beneficial fundraising campaigns, co-branded merchandise, media, and experiences that have an incredible impact on the world.

Interested in getting your brand involved?

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What people say

Share your feedback #haakaafoundation

 @Auckland University of Technology
 @Auckland University of Technology

Tania Fleming | Head of Midwifery Department.

“The scholarships provided by the Haakaa Foundation for our third-year Pacific Island and Māori midwifery students are immensely valuable, enabling the talented young practitioners to focus on their studies and important practical work in the communities they serve.
As such, they are well on their way to becoming successful midwives and will make significant contributions to Māori and Pacific Island whānau for years to come”

@Life’s Little Treasures Foundation
@Life’s Little Treasures Foundation

Felicia Welstead | CEO

"Life’s Little Treasures Foundation’s mission is to provide families of premature and sick babies, their support networks and health providers with the tools to ensure optimal outcomes for their babies and families. We are honoured to partner with Haakaa, a company that supports our vision and shares our values of community, family, comfort and care. We were thrilled to welcome Haakaa to our family in 2021 as a Major Sponsor of our Walk for Prems event and our flagship Precious Prem Packs and it’s been inspirational to collaborate with such an amazing team led by Shu. Thank you, Haakaa, with your generous support we are able to continue offering our products and services to help more families on their journey.
Felicia Welstead, CEO, Life’s Little Treasures Foundation

@NZME & SKY Television Special Children’s Christmas Party & Extravaganza
@NZME & SKY Television Special Children’s Christmas Party & Extravaganza

Zac Mangos | Event Manager

To the Haakaa team, thank you so much for your kind support over the last few years. Covid has made life difficult for many but even more so for these children who live with life threatening illness, physical or intellectual impairment, domestic violence, or in underprivileged circumstances. Without businesses like Haakaa, we wouldn’t be able to provide this one day of happiness for over 2,000 children in Auckland who just haven’t had the best start to their life.
On behalf of the special Childrens Christmas Party, thank you for your ongoing support and for putting smiles of these deserving children's faces

Get involved

Contribute through purchase

For every purchase made on our NZ and AUS Haakaa websites, we will donate $1 to the Haakaa Foundation so that we can continue to empower and support our breastfeeding and special needs communities.


Make a

Join our monthly giving community and you can transform the future of breastfeeding every single month.


an album

Contribute by purchasing our very own album!

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